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Satellite TV Reaches 8.2 Million in Italy
[Satellite TODAY 04-19-13] Eutelsat Communications announced that 8.2 million Italian homes are now equipped with a Direct-to-Home antenna, which equals to one in every three TV homes in Italy. The numbers are a result from the company’s new survey “TV Reception Barometer,” conducted in collaboration with Ipsos, on TV reception modes and trends across its global footprint, and indicate a consolidation in the role of satellites as a core broadcast infrastructure.
According to the survey, Eutelsat’s HOT BIRD satellites account for 7.3 million homes, representing a gain of more than 200,000 homes in 24 months. The study also indicates that an additional 700,000 homes are equipped to watch satellite TV from other Eutelsat neighbourhoods led by Eutelsat 16A, Eutelsat 9A and Eutelsat 7 West A. This means that a Eutelsat satellite serves more than nine out of 10 satellite homes in Italy.
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