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[Satellite TODAY 04-03-13] Ericsson has announced the debut of its Broadcast Services business unit at the NAB Show 2013, in Las Vegas, Nev. This new division combines the company’s global services expertise with the deep broadcast industry track record of Technicolor’s Broadcast Services division, which Ericsson acquired in July 2012.
 
    "Most broadcasters do not have the time, the scale or the infrastructure to adapt effectively to today’s technical challenges such as media asset management, multi-platform multi-screen delivery, archiving and disaster recovery,” Thorsten Sauer, head of Broadcast Services at Ericsson, said on a statement. Sauer’s division will focus on helping broadcasters and content owners address these challenges in the rapidly changing TV market environment.
 
    “At NAB Show 2013 we will demonstrate how outsourcing technical and operation management is the natural answer to broadcasters’ challenges, enabling them to focus on engaging their viewers and delivering the TV experiences that consumers want," Sauer said.
 

    Ericsoon currently manages HBO’s palyout services in the Nordic countries, and also manages more than 1.5 million hours of broadcast TV every year for more than 200 channels. 

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