China Southern Airlines has a new agreement with Thales to install the TopSeries AVANT in-flight entertainment and connectivity (IFEC) systems on its fleet of Boeing 777-300ERs.

Thales said China Southern will equip a total of 10 777-300ERs with the AVANT system—the first such aircraft is expected to enter into service in February 2014.

“As a leading airlines operating the largest fleet in Asia-Pacific, China Southern is very pleased to introduce Thales IFEC system to its new long range B777-300ER fleet. China Southern attaches great importance to the in-flight entertainment which is to bring new market opportunity and business model. I’m convinced that the selection of Thales IFEC system will further contribute to the improvement of China Southern’s long-lasting fine services, enhance passenger experience and add more competitiveness to China Southern Airlines,” said Dong Suguang, executive vice president of China Southern Airlines.