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The ever-increasing mobility of video consumers and the rapid growth of the Latin America commercial market has dominated the satellite industry spotlight during the past two years. Not only has the region experienced a boom in video market subscribers and enterprise broadband data demand, but has also invested in infrastructure to prepare for upcoming sporting events in 2016 and the long-awaited introduction of Ka-band service. Media Networks Latin America (MNLA) CTO Pedro Planas speaks with Via Satellite about Latin America’s bright future in a variety of business sectors.
Via Satellite: How is MNLA planning to bring Ka-band to Latin America?
Via Satellite: With the eventual introduction of Ka-band, will Ku-band maintain its important role in the region?
Planas: Yes. We are one of the leading providers of internet via satellite Ku-band in Latin America. The reason we’ve pioneered the wholesale distribution of I-Sat Ka-band in the region is because satellite technology can offer broadband Internet beyond the limits of coverage of fixed and mobile networks, complementing, expanding and enhancing the scope for operators to offer their end customers.
Via Satellite: You recently signed a wholesale capacity deal with SES. Can you explain what drove the deal?
Planas: We saw that SES had the ideal coverage, spectrum and DTH experience to expand our presence into new markets throughout Latin America. We consider this long-term agreement with SES as a strategic partnership aimed at meeting the increasing demand from our customers, the existing and new pay-TV operators in the region, and will allow us to continue offering a growing lineup of compelling content. We’re very excited about the possibilities we’ve created with this deal.
Via Satellite: How important has the development of infrastructure been for MNLA? What role does satellite play in that infrastructure?
Planas: We manage a very complex and advanced satellite infrastructure from our teleport in Peru to deliver pay TV services and satellite internet to end users of our clients. Satellite technology allows us to offer the shortest time to market and to reach all markets and all segments, even where there is no fixed network coverage and, or mobile.
Via Satellite: Which aspects of your business model have been the most successful for you in the region?
Planas: We have a comprehensive solution that we designed for analog pay TV operators, which gives them fast access to digital capabilities in a simple and cost-effective way. This business model allows our customers to remain competitive. Digitization allows inclusion of more channels and offer premium services and HD. It also enhances the value proposition that operators offer to their customers. We lower the costs of complex and expensive solutions by staying dynamic and innovative with our offering and providing the maximum efficiency and shortest time to market in our industry.
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