Regardless of the state of the overall economy and its current direction, it now seems clear that the satellite communications sector is not affected, or at least minimally affected, by the fluctuations and slowdowns still being felt around the globe.
While companies look for ways to control costs, the one area that cannot be sacrificed in the modern business era is reliable communications, and whether business is booming or growth is stalled, the demand curve continues to rise.
While the growth continues, the other constant remains the demand from customers that they get more communications options and services for the same amount of money, and every time the satellite communications sector meets this demand, it raises the customers expectations even more.
The key to meeting these customer demands, demonstrated by companies throughout the satellite communications business, is understanding the needs and requirements of the customers and responding with the technology and services that solve customers’ problems.
In the pages of our Strategic Planning and Resource Guide, we highlight some of the most advanced products and services being developed for the global satellite marketplace, demonstrating the advanced technology to both potential business partners and a diverse customer base. The companies in these pages continue to provide the key technologies you need to provide your services and remain focused on developing the tools that the satellite sector will need to compete and prosper in the 21st century communications market.
The 2011 Strategic Planning and Resource Guide is a tool for satellite services buyers, investors and professionals to use throughout the year while making decisions that affect the future course of their business.
This year’s edition of the Strategic Planning and Resource Guide also is evolving to meet changing user demands.
Along with the content found here, readers can find additional content in the electronic version of the Strategic Planning and Resource Guide, including audio interviews with some of the satellite sector’s top executives, who took the time to address some of today’s most pressing issues. We hope you enjoy these new additions.