[Satellite Today – 6-20-08] Measat Satellite Systems has signed a significant new HD deal with National Geographic Channel Asia, the company announced June 19. The deal between the two parties sees the National Geographic Channel HD and two other SD channels, National Geographic Channel and Nat Geo Wild to be distributed on a Measat-operated satellite to pay-TV operators across Asia Pacific, the Middle East and Africa. All three channels will be distributed via the Measat-3 satellite.
    Zubin Gandevia, MD and EVP of National Geographic Channel Asia said, “National Geographic Channel HD has redefined the way our viewers explore the world on television in Asia Pacific. Broadcasting HD channels typically requires more transmission capacity and higher level of compression technology as compared to standard-definition channels. Our partnership with Measat has given us the technical advantage to introduce our high-definition channel cost-effectively and rapidly across Asia Pacific, India, the Middle East and Africa.”