Showtime, the Middle East satellite pay-TV operator, is launching a new Video-on-Demand (VoD) service to its subscribers in the Middle East, the company announced August 2. With the launch of Show On Demand, Showtime is claiming it is one of the first operators anywhere in the world to offer customers a VoD service via satellite. Show On Demand will enable Showtime’s subscribers to access up to 40 hours of movies, sport and series automatically downloaded and refreshed every week to their Showbox, Showtime’s Personal Video Recorder (PVR). Showtime competes in a strong satellite pay-TV market in the region against Orbit and ART.