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German pay-TV operator Premiere has reached an agreement for the exclusive pay-TV rights to the Austrian Bundesliga until 2010, Premiere announced. Premiere offers direct-to-home services in Austria as well as its main market in Germany.

“The deal should support subscriber numbers as well as Austrian market growth,” Polo Tang, a media equity analyst at UBS, said in a research note.

“The Austrian market represents an estimated 8 [percent to] 9 percent of Premiere’s subscriber base.”

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