BSkyB could be set for a “tough quarter,” research analyst Sarah Simon of Morgan Stanley said.

Morgan Stanley is forecasting low subscriber growth of only 15,000, but “all eyes will be on the churn figure,” Simon wrote in a research note. The high churn figure is due to the operator offering fewer discounted services, but a figure of around 14 percent would still be sign for worry, she said.

BSkyB will release its results May 2.