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XM Canada and Rogers Communications Agree For Comprehensive Content deal
XM Canada and Rogers Communications reached an agreement to provide XM Canada content across the Rogers wireless, cable and Internet platforms, Rogers announced April 3.
The companies will form a comprehensive partnership bringing XM programming to Rogers customers regardless of whether they are using a wireless handset, watching cable television or surfing the Internet.
"With Rogers products available throughout Canada, we will now reach more Canadians than ever before, and this agreement provides us new avenues for awareness and revenue growth,” said John Bitove, chairman and CEO of XM Canada.
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