Modern Times Group (MTG), owner of the Viasat direct-to-home platform, has completed its acquisition of 50 percent of Balkan Media Group, boosting MTG’s position in Central and Eastern Europe, MTG announced March 21.

The deal gives MTG popular channels in markets such as Bulgaria and Macedonia. In particular, Balkan Media is strong in the Bulgarian market, where it has some of the top-rated channels, including Diema+, Diema 2, Diema Family, Diema Extra, MM TV, and M2.