Premiere Sky, a new subsidiary of German pay-TV operator Premiere, will launch an eponymous programming package in September, the company announced March 14 in Munich.

Sold as an inexpensive package, the Premiere Sky programming bundle will offer “current and new pay-TV channels that have not yet found a capable satellite marketing partner.”

Erstwhile NBC Universal executive Wolfram Winter will serve as CEO, and expects Premiere Sky to reach 1 million subscribers by the end of 2010, while reaching an annual turnover potential of between 70 and 100 million euros ($92.5 million to $132.1 million).