Belgian direct-to-home operator TV Vlaanderen has surpassed the 30,000-customer milestone, the company announced. The service was launched in the Flanders region of Belgium in June.

TV Vlaanderen hopes to ramp up subscriber additions further in 2007 and already has unveiled a new subscription package that provides reception on multiple TV sets, new hardware and plans for to add high-definition content.

The operator competes in Belgium mainly against Telenet, a cable operator, and Belgacom, a telco which launched Internet protocol TV services about 18 months ago.