Internet company Europe Online and the video-on-demand free broadcaster IchooseTV.com have formed a strategic alliance. The Europe Online network is carried on the Astra Satellite System and the new partnership will enable IchooseTV’s interactive content to reach a potential audience of 78 million Astra homes via subscription to Europe Online. Nicolaus Weber-Krebs, executive director of international operations for IchooseTV.com says: “Our partnership marks the advent of mass-market delivery of Internet entertainment through broadband in Europe.”