Ericsson HQ. Photo Courtesy of Ericsson

Ericsson has rebranded its media solutions business in a major strategic move, the company announced July 10.  The new busines, MediaKind, will be the new identity for Ericsson’s Media Solutions business.

MediaKind’s mission is to lead the future of global media technology and be the first choice for service providers, operators, content owners and broadcasters looking to create and deliver immersive media experiences for everyone, everywhere. Ericsson North America President and Chief Executive Officer (CEO) Angel Ruiz will also serve as Chief Executive of the MediaKind business.

“We understand the power of media and how it is evolving,” Ruiz said in a statement. “With our pioneering heritage and strong foundations fueled by deep innovation, we have a single goal in mind: to enable our customers to create and deliver immersive media experiences. We are uniquely positioned to help shape and lead the future of global media technology.”