An Air Canada Boeing 777-200LR takes off from Toronto, Canada. Photo: Flickr/BriYYZ.

Gogo announced that Air Canada is now the first North American airline to offer the choice of complimentary Gogo Wi-Fi to their most frequent flyers. Each year, Air Canada recognizes its most frequent flyers with Altitude status and offers them the ability to choose select privileges to personalize their travel experience. Beginning later this year, the airline will offer Altitude Elite 75K and Super Elite 100K members the opportunity to select complimentary 6- and 12-month unlimited use passes, respectively, for In-Flight Connectivity (IFC) on board Air Canada, Air Canada Express and Air Canada Rouge operated flights.

Members will be able to choose this privilege as part of the 2018 Altitude benefit year. The passes will also be eligible for use on Gogo’s 2Ku service, a high-speed satellite Wi-Fi solution.

“Earlier this year, Air Canada announced plans to launch an all new, digital-first loyalty program in June 2020. While we design the future program, we’re committed to adding new options and benefits for Altitude members today and over the next two years,” said Mark Nasr, Air Canada’s vice president of loyalty and ecommerce.