Avanti CEO Kyle Whitehill. Photo: Avanti

Avanti Communications is revamping its strategy to become more of a multi-orbit operator for the first time. The company is in talks with a leading Low-Earth Orbit (LEO) operator to procure capacity and will also be investing heavily in its managed services capabilities. Avanti announced this new strategic repositioning on Nov. 10.

The company intends to move from an operator of satellites in Geostationary Orbit (GEO) to a global multi-orbit provider of fully integrated connectivity services and solutions. This strategy is part of an ambition to respond better to the diverse needs of its customer base.  The company was founded over 20 years ago.

“The space industry is no longer separate to telecoms. Demand for capacity is becoming increasingly competitive and, as we see elsewhere in the telecoms industry, value will inexorably move down the chain from raw connectivity to services and solutions. Rather than investing in new satellites and building and extending our coverage and capacity, we are prioritizing strategic partnerships and our service offering so that we can remain agile and responsive to industry trends and the needs of customers – all while maintaining our high performance, reliability and quality of service,” Kyle Whitehill, CEO of Avanti, said in a statement.