Two of the Middle East’s biggest satellite operators are deepening their ties in the areas of broadcast and satellite communications services. Es’hailSat and Arabsat have signed a strategic partnership agreement to strengthen their overall offerings here. The deal was announced, Oct. 29.
The agreement aims to reinforce the 26 degrees East orbital location as a regional satellite broadcasting hub by increasing the number of channels and enhancing content diversity. The agreement also expands cooperation in satellite communications, VSAT services, and connectivity solutions.
Both parties will explore advanced technologies to improve service quality, efficiency, and reliability. Arabsat and Es’hailSat will also expand cooperation on the Unified Arab Bouquet broadcasting initiative, with a goal to strengthen the global reach of Arab content and use international satellite coverage to deliver Arab channels to wider audiences beyond the MENA region.
“This agreement represents an important step toward cross-sector collaboration between Es’hailSat and Arabsat and leveraging the capabilities and expertise of both parties in satellite, connectivity and broadcast services. We aspire to support the global reach of Arab content and open new horizons for cooperation that will strengthen the region’s position in the space and communications sector,” Ali bin Ahmed Al Kuwari, president and CEO of Es’hailSat, said in a statement.
