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Eutelsat Signs Polish Broadcast Deal Ahead of the Olympics

By Mark Holmes | July 9, 2024
Eutelsat's headquarters in Paris. Photo: Eutelsat

Eutelsat’s headquarters in Paris. Photo: Eutelsat

Eutelsat has won a new broadcast deal in Poland, one of Eastern Europe’s biggest markets. TVN Warner Bros Discovery, the Polish subsidiary of Warner Bros Discovery, has signed a new, multi-year, multi-transponder agreement renewing and expanding the group’s capacity at Eutelsat’s Hotbird video neighborhood. Eutelsat announced the deal, July 8.

TVN Warner Bros. Discovery will leverage the capacity here to enhance its services across its existing footprint as well as to support its broadcast activities during the Paris 2024 Olympic and Paralympic Games. Part of the additional capacity will be used during the Games to distribute seven dedicated channels including a 4K UHD channel for the event.

“We are delighted to be able to rely on our long-standing partner, Eutelsat to assure top quality service continuity for our customers as well as to deliver prime quality coverage of the live sporting events at this Summer’s Olympic and Paralympic Games to millions of homes,” Krzysztof Kozłowski, vice president, CTO of TVN Warner Bros. Discovery, said in a statement.