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Amazon Web Services (AWS) revealed that ProSiebenSat.1 Media SE — a European satellite and cable broadcaster operating television channels, digital Video on Demand (VoD) platforms and e-commerce brands — selected AWS as its primary cloud provider. ProSiebenSat.1 is working closely with AWS to adopt cloud services within all parts of its broadcast and digital media businesses, production companies, and e-commerce platforms. With AWS, ProSiebenSat.1 aims to improve the time to market of new applications, and is introducing analytics and Machine Learning (ML) technologies across its organization.

ProSiebenSat.1 has a long history of working with AWS. Most of ProSiebenSat.1‘s brands have deployed applications on AWS, including its Joyn streaming platform. ProSiebenSat.1 also runs the commerce businesses of its NuCom Group on AWS as well as the production business of its Red Arrow Studios.

“ProSiebenSat.1 is a leading European entertainment conglomerate with a strong commerce business and we continue to drive the ongoing transformation of the Group into a technology-and data-led company with an emphasis on growing our digital and diversified future,” said Nick Thexton, Chief Technology Officer of ProSiebenSat.1. “AWS is a key strategic partner who has consistently driven cloud adoption for over a decade and is still setting the pace on what cloud services can do for media businesses. By moving more of our business to AWS and incorporating AWS’s ML services, we are able to enhance our agile software development practices and derive even more value from our large consumer data platforms.”