A view inside Google’s headquarters. Photo Credit: Google

The Streaming Video Alliance, an industry forum that aims to improve the video experience, announced Google as its newest member during an event hosted by principal member Viacom. Other alliance members also attended the event at the company’s headquarters in the heart of Times Square in New York city.

“Viacom is pleased to host the Streaming Video Alliance face-to-face meeting, where we can continue collaborating with the member technology companies, programmers, and distributors to promote standards around distributed caching and video quality-of-service measurement that will benefit us all and our audiences,” said Glenn Goldstein, Chief Technology Officer (CTO) at Viacom.

The fourth annual member meeting began with keynote speeches by Alec Hendry, senior director of technology convergence at Viacom, and Dino Covelli, director of emerging streaming technology at Viacom, followed by a High Efficiency Video Coding (HEVC) licensing symposium, a member-led session, and a welcoming of new members.

Members of the alliance include companies and individuals from across the streaming video ecosystem such as network operators, technology providers, service providers and content owners.