Gerry O’Sullivan, executive Vice President of Global TV and Video at Eutelsat. Photo: Eutelsat

Eutelsat Communications has appointed Gerry O’Sullivan as executive vice president for global TV and video. In his new role, O’Sullivan will drive the product development strategy that ensures that Eutelsat continues to expand video services across its global footprint.

Video accounts for 65 percent of Eutelsat’s business. The company’s neighborhoods broadcast 6,700 TV channels, of which 1,200 are in HD, to more than 1 billion viewers around the globe. Eutelsat is actively strengthening its digital content strategies in order to accompany pay-TV operators, broadcasters and entertainment companies as they expand their customer proposition.

O’Sullivan is an international media executive with extensive experience of commercial, marketing, operational and technical strategies for leading broadcasters and system operators, including the BBC, BSkyB, Deutsche Telekom, Digicel, Fox News, and ABC. His executive positions at BSkyB from 2000 to 2010 include director of strategic product management, responsible for innovations that include the launch of Sky+ HD and Video on Demand (VOD) services. From 2011 to 2013 he was senior vice president global tv and entertainment at Deutsche Telekom to develop its global media business. Most recently, at Digicel Group, he devised strategies on cloud-based multi-screen consumer propositions and steered the launch of IPTV across the Caribbean.