Paolo Pusterla, ABS managing director of Europe. Photo: ABS.

Asia Broadcast Satellite (ABS) has appointed Paolo Pusterla as the managing director of its Europe division, a role created as part of its growth in the region. In this position, Paolo is responsible for leading sales and business development all across Europe, and will be based in Geneva, Switzerland.

Prior to joining ABS, Paolo has held various business development roles with the European Broadcasting Union (EBU), where he was responsible for expanding the Eurovision network globally. He has also held various leading positions with Eutelsat and Inmarsat.

“Paolo has a comprehensive understanding of the video industry and rich portfolio experience. As head of sales for Europe, he will further enhance the ABS business and contribute to our development of new business for this market,” said Tom Choi, ABS’ Chief Executive Officer (CEO). “He will also be a member of the Executive Committee.”

Paolo is a MBA graduate at INSEAD Fontainebleau France and holds a degree in electronic engineering.