Israel Premier Football League. Photo: Business Wire

The Israel Premier Football League (IPFL) has selected MX1’s end-to-end MX1 360 service for live editing of sports content. MX1 360 provides the IPFL with a cloud-based media asset management solution, with fast turnaround for live highlights production of multiple weekend games. With the solution, all content, highlights and metadata are archived and can be repurposed at a later point to enable additional monetization opportunities. This allows the IPFL to deliver high-level highlights of its football matches with data and statistical information, which increases viewer engagement, according to MX1, an SES wholly owned subsidiary.

“In today’s fast-paced sports environment, having an advanced and user-friendly tool for live event editing is essential,” said Gil Halevi, head of digital at IPFL. “MX1 360 gives us full control over sports content, in real time, allowing us to manage our broadcast partners and their access to the different content we produce quickly and effortlessly.”