IDC’s Laser solution diagram. Photo: IDC

[Via Satellite 12-20-2016] Novra Technologies’ wholly owned subsidiary International Datacasting Corporation (IDC), has been selected to provide a new, enhanced infrastructure for RTV Nuevo Leon, the regional television and radio broadcaster for the state of Nuevo Leon, Mexico. On this project, IDC is partnering with prime contractor Rohde & Schwarz and longtime reseller Grupo Etercom.

The IDC Laser solution enables Digital Program Insertion (DPI) for targeting content such as information and advertisements by geographical region and/or demographic group. Additionally, it provides precise, frame-accurate switching of signals for a seamless viewer experience, according to IDC.

RTV Nuevo Leon’s new Canal 28 will use the Laser DPI capabilities to conform with regulations established by Mexico’s national electoral institute (Instituto Nacional Electoral). The network includes Laser MPS receivers at 34 regional stations across the state that receive a Second Generation Digital Video Broadcasting – Satellite (DVB-S2) satellite signal and output Asynchronous Serial Interface (ASI) into Advanced Television Systems Committee (ATSC) transmitters. The IDC Laser platform includes advanced technology that enables precise program splicing in the compressed domain — eliminating the traditional requirement to decode and re-encode at the network edge — creating more secure, efficient networks.