The UEFA Euro 2016 stadium. Photo: UEFA Euro

[Via Satellite 08-05-2016] beIN Media Group has integrated Technicolor’s 4K Ultra High Definition (Ultra-HD) technology into its broadcast platform for the Middle East and North Africa (MENA) in preparation for the rollout of 4K. By integrating Technicolor’s 4K media server Set Top Box (STB) technology into the beIN 4K Ultra-HD receiver, beIN is broadcasting UEFA Euro’s four quarter-final matches, the semi-final matches and the final championship match in 4K.

beIN will broadcast 4K matches on a dedicated channel called beIN 4K. Plans are already in motion for beIN to deliver a steady supply of 4K content through partnerships with other entertainment and sports entities.

Technicolor’s 4K technology includes a single layer transmission technology that uses 10-bit High Efficiency Video Codec (HEVC) encode/decode so content can be rendered on any television, whether it is 4K capable or not. In addition, there is built-in Wi-Fi and satellite support as well as an integrated hard disk that optimizes beIN’s receiver, enabling the beIN/Technicolor 4K solution to act as a home server for multiple viewing devices.