Photo: Beximco Communications/ RealVU

[Via Satellite 07-08-2016] Beximco Communications, a joint venture of Beximco Holdings and GS Group has revealed its content strategy for RealVU, its recently established DTH platform. RealVU is the first official DTH service provider in Bangladesh, and uses the ABS 2 satellite to reach the entire country.

Revealed at the World Content Market conference held in Moscow, the RealVU package includes Discovery Networks, Sony Corporation, Turner Broadcasting System (TBS), Indiacast, Zee Entertainment Enterprise, Star India TV and others. In total, RealVU offers to its subscribers 105 digital channels, including five HD channels, for about $4.00 (BDT 300) per month. RealVU is working to increase the number of TV channels and HD offerings for its mega launch.

According to Beximco Communications, illegal DTH broadcasts more than 300 channels into Bangladesh, but often neglect the local channels. Based on the result of a market analysis, the company decided to focus RealVU on TV channels in Bengali, English and regional languages. Similarly to language criteria, content genres have also been analyzed, resulting in a focus on popular entertaining genres, movies, TV series, sports broadcasting and educational and children’s content.