NHK World TV HD’s 24-hour programming including its signature news show NHK Newsline. Photo: NHK/AsiaSat

[Via Satellite 06-29-2016] Japan International Broadcasting (JIB), has agreed to use AsiaSat’s AsiaSat 7 satellite to broadcast NHK World TV HD, an English language news and lifestyle TV network, and for the continued distribution of its SD channel in the Asia-Pacific, effective July 1.

NHK World TV’s 24-hour programming cycle includes its signature news show, NHK Newsline, along with technology, lifestyle and entertainment programs such as Great Gear, Tokyo Fashion Express, Dining with the Chef, Sports Japan, and Journeys in Japan. In addition, the channel offers an assortment of documentaries and specials, including Asia Insight, Inside Lens and NHK Documentary.

“Introducing an HD service is a strategic and competitive move of all leading broadcasters to attract new audience and satisfy existing viewers’ changing appetite for enhanced picture and sound quality,” said Sabrina Cubbon, VP of marketing and global accounts at AsiaSat.