The SES 5, one of the satellites serving the satellite TV market across Africa, at Space Systems/Loral,
Palo Alto, California. Photo: SSL

[Via Satellite 06-22-2016] SES announced the results of its first Satellite Monitor study on the Nigerian market, which provides insight on the country’s satellite television penetration. The study highlights that SES reaches 2.81 million TV homes across the country, of which 1.69 million are reached directly by SES satellites, and 1.12 million cable TV homes are fed indirectly by the SES fleet. In total, there are 33.9 million TV homes in Nigeria, with 8.98 million of them being served by satellites directly and the rest by terrestrial and cable networks.

The Satellite Monitor study is an annual market research study commissioned by SES and carried out by various independent institutes. The study has been conducted for more than 20 years in Europe and has now been replicated in Nigeria.

“SES is committed to helping economic and sustainable growth in Nigeria and accelerating the digital switchover process in the region. We aim to connect the entire Nigerian population with our satellites, by developing the broadcasting landscape in partnership with our local partners and in close coordination with broadcasters,” said Eric Lecocq, general manager of North, West and Central Africa at SES. “Nigeria is currently in the process of migrating from analogue to digital and, through the study, SES has established a market benchmark for the Nigerian TV viewing choices that will directly support the digital switchover and independently track the progress of the project. Going forward, this annual research will also enable us to start monitoring trends in the market,” Lecocq concluded.