iN Demand’s sports control room, used for managing live sports distributed on SES 3. Photo: SES

[Via Satellite 05-25-2016] SES customer iN Demand has renewed a capacity agreement to continue the delivery of its High-Definition (HD) professional sports packages and Pay-Per-View (PPV) events to cable audiences across the Americas.

iN Demand delivers content via PPV, Video On Demand (VOD) and digital platforms. The company has retained two C-band transponders on the SES 3 satellite, located at the center of the operator’s orbital arc over the United States.

iN Demand uses four full-time transponders aboard three SES satellites (SES 3, AMC 10 and AMC 11) to deliver sports and entertainment programming to audiences across the Americas. SES supports iN Demand’s PPV business and the delivery of professional sports packages, including Major League Baseball (MLB), the National Basketball Association (NBA), the National Hockey League (NHL), soccer, boxing, Mixed Martial Arts (MMA), wrestling and entertainment events to more than 60 million digital cable households across the region.