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Frost & Sullivan Predicts More than 70 Percent of Mobile Data Traffic will be Video by 2016
[Via Satellite 10-25-13] Video consumption across non-traditional devices such as tablets, smartphones, PCs and connected PCs evolved exponentially into a global phenomenon that is not restricted to a geographic area or a limited number of service providers, according to a new Frost & Sullivan report. With pay-TV service providers offering more applications and interactive content, the rising adoption of IP by broadcasters and video service providers, and the growing consolidation among operators, the global IP video network management market benefited greatly, forecasted to reach $442.4 million in 2017, from $217.8 million in 2012.
The “Global IP Video Network Management Market” research report finds that by 2016, more than 70 percent of data traffic on mobile devices will be video through out North, Central and South America; Europe; the Middle East; Africa; and Asia-Pacific.
In addition to traditional broadcast services, pay-TV operators are distributing videos over various devices as well. This increases the complexity of the network, which compels operators to adopt IP-based infrastructure. Additionally, increasing multi-screen viewing drives demand for video quality monitoring, especially from the telecommunications segment.
“As broadcasters all over the world upgrade to digital and high-definition (HD) workflows, the deployment of IP networking across the value chain is a certainty,” said Frost & Sullivan Digital Media Research Director Vidya S. Nath. “This translates to higher adoption of video network management equipment, such as probes and video analyzers, as well as data-mining systems – all of which are critical for analyzing quality of service and equipment.”
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