Image credit: Flickr.com user Sspensorvik

[Via Satellite 09-16-13] International Datacasting (IDC) and Irdeto have joined forces to provide a solution for overcoming the hurdles facing pay television operators in fast-growing markets. The two companies are currently demonstrating their offerings at the IBC 2013 show.

The partnership, which leverages Irdeto Media Protection, enables pay TV operators to launch new IP-based services and add subscribers within Multi-Dwelling Units (MDUs) while providing content protection and revenue security. As a result, pay TV operators will be able to increase their subscriber base and revenue. Irdeto and IDC plan to complete integration and testing of these solutions before the end of this year.

“Irdeto offers a full suite of Media Protection solutions throughout all regions in the world, and has long supported operators in key emerging markets like Russia, Eastern Europe, Asia, Latin America and Africa. Now, those operators can gain a real strategic advantage thanks to the integration with IDC’s solutions,” said Bengt Jonsson, vice president of sales, Asia Pacific, for Irdeto.