[Via Satellite 08-27-13] The Advanced Television Systems Committee (ATSC) has received 10 initial proposals from 19 organizations for the Physical Layer of the new ATSC 3.0 broadcast television standard.

According to ATSC President Mark Richer, the response to the committee’s call for proposals, issued on March 27, reflects a high level of enthusiasm in the industry for defining the modulation and error coding technologies in the transmission system that will provide a foundation for the next-generation terrestrial broadcast standard. Initial proposals for the ATSC 3.0 physical layer have been submitted by:

• Coherent Logix and Sinclair Broadcast Group (SBG)
• Communications Research Centre (CRC) and Electronics & Telecommunications Research Institute (ETRI)
• Digital Video Broadcasting Project (DVB)
• LG Electronics, Zenith and Harris Broadcast
• Allen Limberg
• National Engineering Research Center of Digital Television (NERC), Shanghai Jiao Tong University (SJTU),  Shanghai Advance Research Institute, (SARI) and Bell Labs, Alcatel-Lucent
• Power Broadcasting
• Qualcomm and Ericsson
• Samsung and Sony
• Technicolor

“Internet technology now permeates the consumer experience and mobility has become a requirement. With the next generation of television standards, we want to take advantage of advances in compression, transmission and other technologies that will keep millions of people informed and entertained through broadcasting’s inherently efficient one-to-many architecture,” said Richer.