[Satellite TODAY 07-26-13] Lybid TV, a new Ukrainian pay-TV platform, has initiated full commercial operations on the Eutelsat 36B satellite. The company has signed a multi-year lease with Eutelsat for two transponders that will provide premium Direct-to-Home reach of the Ukraine.

 

     Lybid TV is broadcasting up to 50 digital channels comprising national Ukrainian channels, including premium sport channels and well-known European and Russian brands. Until the end of the year, the platform is available for a three-year subscription of $15 for homes equipped with 60 cm antennas.

 

     “The satellite is one of the fastest routes to multi-channel viewing in the Ukraine, which counts more than 17 million TV homes. Eutelsat’s most recent audience survey recorded more than three million satellite homes at the end of 2012, up from two million in 24 months,” said Nicolay Orlov, Eutelsat’s regional vice-president for Ukraine and Russia.