Latest News
 |
|
Hybrid Broadcast Broadband TV or “HbbTV”, is a major new pan-European initiative aimed at harmonising the broadcast and broadband delivery of entertainment to the end consumer through connected TVs and set-top boxes.
Image credit: HbbTV
|
[Satellite TODAY 06-25-13] The HbbTV Consortium, a pan-European initiative devoted to providing an open standard for the delivery of broadcast and broadband services through connected TVs and set-top boxes, will launch a strategic marketing campaign intended to increase global acceptance of the HbbTV standard.
The standard is already deployed in various European countries including Austria, Czech Republic, Denmark, France, Germany, Poland, Spain, Switzerland, the Netherlands, and Turkey. A large majority of all connected TV sets sold in Western Europe implements the HbbTV standard.
"We’re very pleased with this growth and look to further increase the presence of HbbTV in Europe and the rest of the world with a renewed marketing focus that will push hybrid television services closer toward becoming a standard feature on connected TVs everywhere," Klaus Illgner, HbbTV Consortium president said in a statement.
Get the latest Via Satellite news!
Subscribe Now