RRsat’s Moscow office is a step toward establishing a presence in Russia and the Commonwealth of Independent States (CIS), a market of tens of millions of households. This step has been preceded by efforts to assemble the required infrastructure, including local premium platforms, strategic partnerships and alliances, and the recruitment of a local team, to provide tailored solutions for broadcasting in and out of this region.

 

     “The establishment of our local presence clearly demonstrates our commitment to this strategically important market," said Avi Cohen, RRsat’s CEO, in a statement. "RRsat is focused on helping our customers reach as many households in Russia and the CIS as possible, while also cost-effectively expanding their reach outside of the country to viewers throughout the world.”