Tags: Latin America, Pay-TV, Satellite TV, Digital TV
Publication: BroadbandTVNews.com
Publication Date: 04/17/2013

Image credit: Flickr user espensorvik

A new report from Digital TV Research indicates that the digital TV penetration in Latin America is about to shoot up. After a slow start, the research company expects at least 84 percent of homes in this region will have access to digital TV by the end of this year, almost twice as much the number at the end of 2012.

This means that in the 19 countries covered in the “Digital TV Latin America” report, 100 million digital TV households will be added between 2011 and 2018 to take the total to 134 million.

According to Digital TV Research, the growth is mostly driven by satellite television and the prepaid packages popular in Latin America. The firm expects 5 million pay DTH households to be created in 2013 alone.

Additionally, the report indicates that Brazil, Mexico and Argentina will provide the strongest growth for the region in digital television. Digital TV Research expects Brazil to add 43 million digital TV households between 2012 and 2018, and Mexico 15 million. The rest of the 16 countries covered in the report will also experience a rapid increase in digital TV, collectively adding 24 million digital homes between 2012 and 2018.

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