[Satellite TODAY 02-28-13] The Bloomberg Media Group has announced a multi-year rolling partnership agreement with Nigeria-based content provider, Optima Media Group, to form a new entity: Bloomberg Television Africa, which will launch in the second half of this year.

   Under the partnership, Optima Media Group will produce three to four hours of business programming per day which will be available to African viewers across the continent via Bloomberg’s English-language EMEA feed. Additionally, Optima Media Group will engage its existing content and distribution channels to supplement Bloomberg’s English-language international news and analysis across Africa. 

   Bloomberg Media Group has already established similar partnerships in India, Turkey, Mongolia and the Middle East. Localized and international Bloomberg Television content will be packaged and distributed via satellite delivery and Internet Protocol Television (IPTV) as well as traditional terrestrial formats. Content will be produced in Lagos, Johannesburg, London and Nairobi with dedicated presenters, reporters and producers based in each market. The partnership deal applies to all of Sub-Saharan Africa.