Tags: Google, Freesat, Satellite TV, United Kingdom
Publication: Guardian.co.uk
Publication Date: 02/11/2013

YouTube on AppleTV. Image credit: Flickr user Asmythie

Google has reached a deal with British free-to-air satellite service Freesat. Starting on March, YouTube’s content will be available on the subscription-free television service alongside more traditional TV sources via an app.

Google will launch the YouTube app via Freesat’s new internet-connected TV box, which will allow viewers to access its content using only their smartphone.

The deal represents YouTube’s most aggressive to expand onto the small screen and attract respected producers to create original, quality content on the platform. The service is already available on other TV sets such as AppleTV or GoogleTV but partnering with Freesat will enable Google to reach a wider audience.

Freesat currently offers 60 online channels featuring programming form the BBC and other broadcasters.

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