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[Satellite TODAY 11-28-12] Nearly half, or 49 percent, of video consumers are viewing over-the-top (OTT) video through a broadband connection on their television sets in addition to the content they traditionally watch via cable or satellite, according to a survey published Nov. 27 by analysis firm Accenture.
Of those OTT viewers, 50 percent were in the United States and 48 percent were from the United Kingdom, according to the survey.
“Younger consumers are more likely to discover new content through social networks as opposed to learning about it through commercials or programming guides,” Accenture said in the study. “ The survey showed that 35 percent of 18- to 24-year-olds are interested in social newsfeeds of videos that friends have watched compared with 11 percent of consumers age 45 and older.”
The survey also probed consumers’ willingness to pay for content and found that more than one-third, or 36 percent, would be willing to pay to see a favorite show continue.
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