ScheduALL’s ERMa aims to enable a company to search, source and secure available or excess bandwidth from satellite or terrestrial transmission providers, and news groups to locate and book truck companies, teleports and other resource providers from their core ScheduALL system in real-time. ScheduALL CEO Joel Ledlow said that the concept of collaborative consumption is commonly associated with helping consumers share, but it can also help companies save money and generate new revenue streams.

   “The digitization of content forces broadcasters to meet consumers’ demands to watch that content when they want and where they want, be it on their televisions, computers, tablets and even smartphones,” Ledlow said in a statement. “That places enormous pressure on broadcasters to quickly book and allocate the necessary satellite bandwidth, equipment and personnel, particularly when trying to cover breaking news events or when the game goes into overtime. ERMa enables the broadcaster to immediately source and book resources both inside and outside its domain. That capability provides a significant advantage over competitors that still rely on emails, phone calls and spreadsheets to make bookings.”