The latest World Television Market report noted that while the international broadcast market was worth a healthy 340 billion euros ($440.5 billion) in 2012, it is also expected to experience a steady decline in growth up to 2016. 

      The report stated that the chief forces both driving and hampering the industry’s growth and transformation involve new choices being made by consumers that could affect volume and revenue forecasts throughout the next four years.

      “Key questions include – Can terrestrial TV hold its own against the rise of rival broadcasting networks, i.e. satellite, cable, IPTV? Will hybrid television (terrestrial/DTH and OTT) help revive wireless networks? Can emerging markets provide solid growth prospects in these uncertain times? How long can we expect to see pay-TV revenue continue to grow in the United States and how will TV market revenue evolve in the era of OTT video and cord-cutting?” the report said.

      Analysis firm Idate concluded that in 2012, new video services accounted for 7 billion euros ($9 billion) of the world video market, which represents 3 percent of global video revenues.