The Star Plus HD Channel will be uplinked onto Arqiva’s dedicated HD platform that uses capacity on the Eurobird 1 satellite. Star’s Head of International Business Rajan Singh said the platform would enable Star Plus HD, already the world’s most watched Hindi entertainment channel, to further expand its audience.

   “Arqiva was our first choice of technical partner for this new service,” Singh said in a statement. “The pace of innovation at Star U.K. has been phenomenal and Arqiva has proved to be a great technical partner. Working with us closely to evolve our business, Arqiva has delivered speedy and innovative solutions to support our growth. With the U.K. launch of Star Plus HD, we are delighting viewers and advertisers alike with an unmatched and exciting viewing experience.”