Ferraro will be responsible for overseeing all permanent and contribution sales activities for GlobeCast across North America, specifically with playout and origination, media asset management, content distribution via satellite and fiber, ad-hoc contribution and special event services.

   Ferraro previously served as vice president of sales and business development at United Service Source, where he was responsible for the company’s broadcast and network services division. Ferraro has also held previous positions as vice president of sales at both VegasHD and Ascent Media Systems and Technology Services.