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[Satellite TODAY 03-26-12] SES has entered into a collaborative agreement with electronics manufacturer Samsung to drive digital broadcasting services via satellite in the sub-Saharan Africa region, the companies confirmed March 23.
Under the terms of the partnership, Samsung will introduce an LED television with an integrated, free-to-air satellite receiver that will be distributed in Nigeria, Ghana, Cote D’Ivoire, Senegal, Democratic Republic of Congo and Cameroon in August 2012. The Samsung LED TV-Free Satellite aims to allow consumers to receive free-to-air television channels without the need for an additional set-top box, as the LED TV is directly connected with the satellite dish.
Samsung said that it would distribute the TV set in additional countries later in the year. Both SES and Samsung will arrange training sessions with distribution partners and installers to ensure the proper connection of the TV device to the satellite dish. The partners also will run a joint marketing campaign in June 2012.
“This collaboration is the first of its kind and will drive digitalization in Africa,” SES Spokesman Christoph Limmer said in a statement. “Today, one out of three households in Africa has a TV set but less than 10 million homes receive content in digital format. Our cooperation will not only help to improve access to digital content for African consumers but it will also encourage African broadcasters to launch more content.”
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