The upgrade allows cruise line partners to integrate additional video and audio content, such as shore excursions, ship and port information and onboard vendor advertising, to their onboard video platforms. MTN said its network service utilizes three overlapping satellite beams that integrate with a cruise ship’s existing Television Receive-Only (TVRO) antenna and onboard video distribution system.

   “This new mobile service will keep crew morale high and help increase productivity while at sea,” MTN Senior Vice President and General Manager Brent Horwitz said in a statement. “MTN Worldwide TV is yet another first for the cruise industry that addresses the needs of digital natives climbing aboard cruise ships with higher content demands.”