SS/L President, John Celli told Satellite News last year that while the first half of 2011 had proved tough for all satellite manufacturers, the overall picture was still fundamentally healthy for all players involved. “Today, worldwide, and in particularly somewhere like Asia, I see an explosion of digital content related to transmission. You have the rise of social networking. But with TV, new technologies such as HD and 3-D are coming online. You also have geographic expansion. The distribution of all these services continues to grow. The ground infrastructure has to be adequate for that,” he said. “The satellite system also has to be up to the demand. We see here in the United States increasing broadband demand. If you think of all the hundreds of millions of people around the world who do not have these services, there will be an increase in demand for these services. There is a projection that there will be increases of TV subscribers through satellite up to 250 million people in the next 10 years. In terms of broadband, there could be an explosion in demand. The market is there. The demand is there.”