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[Satellite TODAY 12-03-11] The European Broadcast Union (EBU) is moving forward with plans to make hybrid TV more of a reality in Europe. The organization has announced that a group of more than 20 public service broadcasters have agreed to exchange best practices and support one another to push through a fast, comprehensive rollout of hybrid television services by EBU members in 2012.
In signing up to the Hybrid TV project, these EBU Members are making a commitment both to open standards, like HbbTV, MHP and MHEG5, and to deliver new experiences to their audiences. The EBU will host a creative content workshop in February to enable all EBU members to share experiences and ideas for hybrid applications.
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