[Satellite TODAY 11-15-11] GlobeCast Americas CEO Lisa Coelho has created a dedicated Latin American sales team and a refocusing strategy for its ad-hoc broadcast services in North America as part of a series of planned organizational changes designed to maximize the company’s regional footprint, GlobeCast announced Nov. 14.

   The Latin American sales team will be based in Sunrise, Fla., to join existing teams in New York and Los Angeles in providing content management, value-added services, play-out and origination, and global delivery of content to multiple platforms by satellite and fiber to broadcasters throughout the Americas.

   “On the ad-hoc/contribution side in North America, our news and sports activities have been re-centered and focused to specialize on large-scale major events, providing extensive ad-hoc play-out and delivery services to major broadcast clients from around the region. In Latin America, GlobeCast will provide ad-hoc services to broadcasters and events of every type,” Coelho said in a company statement.