[Satellite TODAY 08-23-11] U.S. satellite pay-TV provider DirecTV has entered into a partnership with Sony that will allow customers to stream DirecTV’s NFL Sunday Ticket programming package to Sony PlayStation 3 video game consoles, the companies announced Aug. 21.

   The deal represents the first time DirecTV has made its exclusive NFL football rights available to non-subscribers on a non-mobile, television-connected device. DirecTV’s subscription costs for the entire NFL season will be set at $339.95 a year.

   DirectTV said the partnership is part of its new initiative to migrate more customers to Internet-connected viewing. The deal follows a rough 2011 second-quarter for the cable and satellite industry, when six of the top U.S. companies lost a record 580,000 video subscribers due to competition from cheaper online video streaming services. DirecTV attracted 26,000 net U.S. satellite subscribers during that period.